North is Now Pop-up Shop

At the end of April we had the pleasure of being part of the inaugural “North Is Now” pop-up shop. Curated by Kate Baxter, of Fabric of the North, the event celebrated 25 contemporary northern brands, with products spanning fashion, homeware, beauty and publishing. It was a huge privilege to be provided with a platform to reach new customers and forge valuable relationships with fellow local brands and businesses.

The event was hosted by Yvonne at Tyro Studios in Shipley, West Yorkshire, a creative workshop and event space. This light and calm space provided the perfect backdrop for the selection of sustainable and aesthetically minded brands. 

It was a huge honour to be showcased within a group of such beautiful small businesses, highlighting the incredible wealth of creative talent operating in the North of England today. After attending the official launch party and meeting a selection of the other creators, it was clear that our products were in good company. It was also a joy to see the reaction to our cards and prints in real-time. Perhaps unsurprisingly it was our “Colours of Leeds” and “Colours of Yorkshire” prints which seemed to gain the most attention from our curation of products in the Shipley store. 

The event ran for ten days, from 29th April-8th May, but is just the start for North is Now, as Kate and Yvonne are already taking applications to be part of the next popup event in November 2023.